Bruce started his career while attending Kingston College in Niagara Falls, Canada. While in attendance there a neighbor broke a gas line. The school was evacuated and it was at this point that Bruce met a production manager who introduced him to the film Home Beyond the Sun produced by Byron Jones.

In early 2007 desiring to return to film, Bruce walked into the office of Byron M. Jones a managing partner for Pure Flix, Byron also owned the company that managed talent, Willowcreek Marketing. Bruce became the publicist and booking agent to the “Million Dollar Man” Ted DiBiase of World Wrestling Entertainment, a position he held until late 2010.

Over the years has freelanced and continued to work with Byron at Willowcreek Marketing.